Together we made a difference

2020 was the most challenging year in recent memory.

Through Missão Continente, we immediately acted before civil society by responding to thousands of daily requests for social support. At the same time, we stayed proactive by carrying out social emergency initiatives and building partnerships. All for the common goal of helping the Portuguese people: healthcare professionals, security forces, governmental and non-governmental entities, solidarity businesses, artists and cultural agents, socially and economically vulnerable individuals and families. We also reinforced our support to domestic violence victims, in line with our diversity and equity strategy, and helped thousands of animal protection associations.

The commitment to keep on feeding Portugal forced us to reinvent ourselves. We united the country around campaigns like “Never Give Up” and “All For All”, with unprecedented participation levels, allowing us to achieve our vision: for the good of all, the best of each!

Conscious of our role in creating social value and good environmental and eating practices, we kept sustainability as a major focus. Soane MC was distinguished as Portugal’s retail leader in terms of reusable, recyclable, and compostable packaging. Projects like “Missão Continente School” or “Responsible Plastic Commitment” strengthened our alignment with the United Nations’ Sustainable Development Goals. Raising awareness and mobilising the community are daily purposes that remain at the top of our priorities towards the People and the Planet.

Continente was also recognised as the brand that most contributed to support consumers in these times of crisis. We took it with the satisfaction of duty fulfilled. Being there for the Portuguese is only possible thanks to Our People, a dedicated and outstanding team that keeps working on initiatives for this common goal.

We extend our thanks to all stakeholders of Missão Continente, who always stood by our side along this promising path. Together we have already done so much, but we remain committed to pursuing our goals and supporting causes that promote healthy eating, taking care of people, and protecting the planet