Together we made a difference

“At Missão Continente, we are increasingly focused on being a Social Investor that generates a positive and significant social change in our communities. We work with purpose, combining financial support with accompaniment, skills training, mentoring, and access to our network of contacts, communication platforms, and partners to generate sustainable economic, social, and environmental value.”

"2021 was another challenging year in which Missão Continente was able to respond to emergency situations quickly. We rethought and streamlined major initiatives and strengthened partnerships to create more social value and support the communities where we operate.

It was the year in which we moved forward with creating our Strategic Board and Reflection Groups to debate and define the priorities of our social intervention. We are increasingly focused on being a Social Investor that generates a positive and significant social change in our communities. We work with purpose, combining financial support with accompaniment, skills training, mentoring, and access to our network of contacts, communication platforms, and partners to generate sustainable economic, social, and environmental value. We want to go even further and accompany organisations and their social projects in the long term, empowering them for sustainability.

In 2021 we were close to those who needed it most. Through Missão Continente's largest-ever campaign, "Lights with presence", we addressed an increasingly pressing problem in our society: loneliness and social isolation. And with the solidarity of thousands of Portuguese and partners, it was possible to reach a record result of 1.2 million euros to support 11 national institutions working in this area.

We also gave a voice to our Heroes, aiming to create a national organic movement of good deeds. The project Missão Continente Heroes began with an internal challenge and is becoming a true wave of positive change and solidarity in Portugal.

The "Commitment to the Responsible Use of Plastics" and the Missão Continente School programme, which, in the last school year, saw its scope extended to other educational levels and is our first project in the field of impact measurement, are other examples of initiatives that reinforce our alignment with the Sustainable Development Goals of the United Nations, which we are very proud of.

Our sincere and heartfelt thanks to all our colleagues, suppliers, partners, and the Portuguese who continue to share the same values and goals with us year after year. We continue together in our ambition to generate and create a positive impact in communities, to be active and transformative agents towards an increasingly sustainable, happier and more inclusive future."