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title-background Our mission

subtitle-background Building a sustainable future is our mission! Our purpose.

To reinforce our transforming role to impact communities positively.

Raise awareness and mobilise for better choices towards a more sustainable future.

To be close to those who need it most, providing immediate support even in times of calamity.

Building today a sustainable future for all

Determination is our path. Helping to positively transform the daily lives of communities. Raising awareness and mobilising to make the best choices. Pursuing the United Nations Sustainable Development Goals. Standing by those most in need in difficult times.

Respecting #food, #people and the #planet

Missão Continente is all of us, every day.

Missão Continente construir um futuro

title-background Missão in numbers

In 2021 we continued to streamline major initiatives and think of new ways to help communities.

We have reached the most vulnerable

Luzes com presença

"Lights with presence"

€1,200,000 raised to support 11 institutions fighting loneliness and social isolation
Apoio COVID-19

Covid-19 support

30,000 units of food products, personal care and hygiene goods and meals donated to users and health professionals 50 tonnes of food products donated to REA to support 450,000 people in vulnerable situations

We held collections of goods and voucher campaigns

Portuguese Red Cross 501,778 € raised in vouchers
Food Bank Against Hunger 464 tonnes of food products 385,050 € raised in vouchers
Animalife - Animal Solidarity Bank 210 tonnes of food products raised 253.696 € raised in vouchers

We continue to reach the youngest with the Missão Continente School Programme

437 basic schools enrolled
40,619 students participating
2,756 teachers involved

We donated surplus food from our shops

€19.2 M in surplus food donated
1,448 social institutions and animal welfare supported
Apoiamos

We supported 284 local initiatives with over €385,000

We launched the Missão Continente Heroes, with 2,177 people registered and 13 missions to discover.

Apoiamos

title-background Our Mission commitments

Os Compromissos da Missão

At Missão Continente, we remain committed to a more balanced society and a sustainable future.

Incentivar
Encourage a healthy diet and lifestyle, raising awareness for responsible consumption.
Agir
Acting together with communities, helping them to grow, become more sustainable and respond to social and environmental challenges.
Promover
Promote the circular economy and best environmental practices, reducing food waste and encouraging the responsible use of plastic.
Investir
Invest in social impact projects that transform and improve the lives of the most vulnerable.